How easy is that right? One of the 'secrets' of great copy is weaving your personality into it. You don't even have to fake it. You just have to be yourself.

Why? Because your customers want to know who they're doing business with. They want to get a feel for you. To see if you're someone they might gel with. A common question is 'how do I attract my dream clients?' This, my friend, is one of the ways. 

If you're reading this thinking it's the opposite of easy, you aren't alone. I know and work with many smart, funny and engaging people. But their words are as appealing as an arrowroot biscuit*. The reason? Who knows? 

It doesn't really matter why. Because I'm going to give you 4 ways to inject your personality into your writing so readers will want to gobble up your words like a pack of Jammie Dodgers. If you've never had a Jammie Dodger, you haven't lived. Here's one:

1. Remember you're writing to one person

   Not all of the people on your email list or followers or community. Just one person. Even better if you can picture one client or customer that you know IRL. Be sure to pick your favourite one (I know you have one, we all do) and imagine they're sitting in front of you as you write.

2. Write like you're speaking directly to them

   Like I am now. Yes, the convo might seem a little one-sided. But, writing like you're talking to your imaginary person means your language will naturally be more fluent. It'll make your readers' sub vocalisation (the voice inside our heads when we read) flow. And they'll instinctively put in all those delicious accents and lilts themselves. 

3. Be yourself

   When you're conversing with someone, your personality shines through. It can be the same with writing. Are you funny? Sarcastic? Caring? Professional? Serious? Witty? Straight-talking? There's no right or wrong here. What's important is that you're being genuine in how you communicate. This is important for service-based businesses as you're aiming to take the relationship with your reader off the page, and into real life. 

4. Speak in plain Language

   As my friends at Avo Agency confirmed in this post, speaking clearly is always the way to go. And it helps to avoid your copy becoming too stuffy and academic. Unless that's your brand voice. And if it is, all power to you. Check out this blog for more tips on  writing in plain language. 

So friend, next time you're writing, equip yourself with these four pointers and let me know if it helps. 

I'm off to have a cuppa. And a biscuit. 

*Why do these even exist? 

Photo by amirali mirhashemian on Unsplash