effective words for your ethical brand

 
 

Hey, I’m Kelly, your go-to person if you’re looking to serve your business and clients by marketing in an ethical way.

This means:

  • being conscious of how we sell,

  • the impact of our words,

  • using psychology for good and

  • language that treats everyone with dignity.

Working with me means you get a valuable addition to your marketing and content creation efforts, plus the peace of mind you’re being inclusive and caring in your messaging.

Woman with long dark hear wearing a cream jumper and jeans sitting on a pink couch and smiling. There is a bookshelf in the background and gold and blue cushions.
 

Kelly came highly recommended to me—now I’ve worked with her I can see why

“She got to grips with our business very quickly, understood our objectives and produced fantastic results. She takes what we want to say and turns it into punchy, readable and engaging content that is as close to perfect as I could hope for. I’d recommend Kelly to anyone who is looking to present their business in a modern, ethical and professional way.”

Mark Walker, CEO-Founder, DEC - Digital Engineering Corporation

 

Wondering if our values align?

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Practicality

Forget the fluffy stuff. When we work together, you can rely on me to give you solid guidance that is realistic and helpful.

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Fairness

I help you celebrate the uniqueness of all in your community by promoting acceptance and rejecting rankist marketing.

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Truth

I’m fully transparent and know you are too. I care about connecting with you so I can share your story with honesty.

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Intuition

What words are right for your business? I figure it out by combining gut feels with facts, data and research to see the whole picture.

If you’ve read this far, we’re probably a good match.

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I bring to your table more than a decade of on-the-job experience.

I get the juggle of small business life and stakeholder stresses of the corporate world.

I'm a specialist writer for financial services, tech, IT and cyber. I work regularly with consulting companies, service-based businesses, small retailers and creatives. Check out some of my client work.

I’ve trained in Human Centred Design, Agile and Lean Six Sigma, so I’m a big fan of efficiency. I’ve completed AGSM’s Digital Marketers Course, Kate Toon’s Product Copywriting course, Speak Out Studio’s Brand Plan, The Content Witches Ethics and Commitments writing intensive, Susan Reoch’s Beyond Web Copy UX course and Annie Gichuru’s huru.com/REPRESENTED - how to build a racially equitable business.