effective words for your ethical brand

 
 

Hey, I’m Kelly, your go-to person if you’re looking to serve your business and clients by marketing in an ethical way.

This means:

  • being conscious of how we sell,

  • the impact of our words,

  • using psychology for good and

  • language that treats everyone with dignity.

Working with me means you get a valuable addition to your marketing and content creation efforts, plus the peace of mind you’re being inclusive and caring in your messaging.

Woman with long dark hear wearing a cream jumper and jeans sitting on a pink couch and smiling. There is a bookshelf in the background and gold and blue cushions.
 

Kelly’s proactive, self sufficient, and takes a supportive approach with a great sense of humour.

She’s my trusted go-to copywriter, From Client Success Stories to webpages to our annual Sustainability report, I can reply on Kelly to combine her finely tuned writing skills, industry knowledge and background in counselling to create high-quality content for our business.

Marisa Branscombe, Head of Marketing Communication, Atturra

 

Wondering if our values align?

Wordified_Icons_Ladder-navy.png

Practicality

Forget the fluffy stuff. When we work together, you can rely on me to give you solid guidance that is realistic and helpful.

Wordified_Icons_Boat-navy.png

Fairness

I help you celebrate the uniqueness of all in your community by promoting acceptance and rejecting rankist marketing.

Wordified_Icons_Flower-navy.png

Truth

I’m fully transparent and know you are too. I care about connecting with you so I can share your story with honesty.

Wordified_Icons_Star-navy.png

Intuition

What words are right for your business? I figure it out by combining gut feels with facts, data and research to see the whole picture.

If you’ve read this far, we’re probably a good match.

Smiling female with long dark hair sitting on a pink couch with a bookshelf behind her, working on a laptop.

I bring to your table more than a decade of on-the-job experience.

I get the juggle of small business life and stakeholder stresses of the corporate world.

I'm a specialist writer for financial services, tech, IT and cyber. I work regularly with consulting companies, service-based businesses, small retailers and creatives. Check out some of my client work.

I’ve trained in Human Centred Design, Agile and Lean Six Sigma, so I’m a big fan of efficiency. I’ve completed AGSM’s Digital Marketers Course, Kate Toon’s Product Copywriting course, Speak Out Studio’s Brand Plan, The Content Witches Ethics and Commitments writing intensive, Susan Reoch’s Beyond Web Copy UX course, and Annie Gichuru’s REPRESENTED - how to build a racially equitable business, and Eddie Shleyner’s Very Good Copy Masterclass.