There are many different ways to do business, not just the way that is shouted the loudest on the internet. I'm sharing 5 things I do differently that might work for you too.
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Use the TARES test (and this checklist) to help you practically apply ethical marketing to your next launch, piece of content or web copy update.
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Writing is like working out, you’re always a bit stiff at the start. Try this nifty trick to help take your posts and other content up a notch.
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Learn how to get 44 pieces of content out of a single blog. This is the only content repurposing guide you’re ever going to need.
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Do you think ethical marketing is a buzzword, a fad or just a given? Here’s what I think ethical marketing is and I’m sharing the framework I use to help guide me in the right direction.
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Editing is what makes your copy more refined, sharper and succinct. I share my six-step process of editing copy so your words get that swishy just-left-the-salon look.
I get that captions take a little more effort (although it's just got a lot easier), but they are worth it for many reasons.
In this blog, I'm sharing why you should use captions on all your videos and how to do them.
Ever wondered what those image descriptions on people’s posts are all about? Get the 101 here - why they are important and how to do them.
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Heard of writing in plain English but unsure what that actually means? Learn the general rules and some simple swaps to help turn your copy from discombobulating to clean and clear content.
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Words, whether we read or hear them, are incredibly powerful. They can impact our emotions, how we feel about ourselves, our mood that day, and even influence how we live our lives. Here’s how we can be conscious of the content we create and it’s impact on those consuming it.
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Clubhouse. You might have heard about this new and exclusive app everyone’s raving about. I did some digging, and here are the reasons I’m choosing not to be on it.
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Want to get your reader’s attention? Here’s my super simple guide on creating smart, accessible and appealing headlines.
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If you have a tendency to rabbit on in your writing, you need these 5 tips in your life. Learn how to make your fans love you by getting to the point quicker.
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Whether you’re selling a pair of pug-patterned socks or a four-month coaching course, the FAB formula can help you clearly communicate your value.
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Why do we want our reader to feel? Because when you feel, you remember. And you want to be memorable, don’t you? Here are 5 emotions you might not have thought about using in your copy.
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Even if maths was your least favourite subject at school (anyone else?) read on, because I’m going to show you how to use data to improve your copy, sound more authoritative and credible.
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Communicate your ideas better and make them easier to read by following these best-practice guidelines.
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Do you find it hard to write copy that shows off your personality? If your words are as appealing as an arrowroot biscuit, follow these four simple tips on how to be more 'you' in your writing.
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