Writing is like working out, you’re always a bit stiff at the start. Try this nifty trick to help take your posts and other content up a notch.
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Editing is what makes your copy more refined, sharper and succinct. I share my six-step process of editing copy so your words get that swishy just-left-the-salon look.
Want to get your reader’s attention? Here’s my super simple guide on creating smart, accessible and appealing headlines.
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Whether you’re selling a pair of pug-patterned socks or a four-month coaching course, the FAB formula can help you clearly communicate your value.
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Communicate your ideas better and make them easier to read by following these best-practice guidelines.
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Do you find it hard to write copy that shows off your personality? If your words are as appealing as an arrowroot biscuit, follow these four simple tips on how to be more 'you' in your writing.
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Are you more inclined to hide your light under a bushel than be bold about how you help your clients? In this article, I’m going to give you a whole bunch of practical tips on how you can add authority to your website, socials or anywhere else you’re writing about your business.
Who’s your website really for? Not your business, but your customers - existing and potential. In this blog I give you tips on making sure your copy all about your customer and tell you why your ‘why’ isn’t the thing that’s going to get you more sales.
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You probably think this page is about you. Well if truth be told it kind of is and also kind of isn’t. But read on if you want to get tips on how to write an About page that people will actually want to read.
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