Work samples

Need some values-led copy for your website or marketing content? Check out some of the work I’ve done before.

My job

I was engaged by Atturra’s Head of Marketing Communication to interview stakeholders from across the business to pull together and write the copy for their annual Sustainability Report. As a listed company, the document is a key part of Atturra’s reporting that highlights progress in the areas of Environmental, Social and Governance (ESG) initiatives within the business. The audience is Atturra’s employees, clients (and potential clients) and the investor community,

Sample copy

People are at the heart of who we are. As an employer focused on attracting and retaining the best talent, we foster an environment of possibility and growth. Our people collaborate on complex real- world challenges using the industry’s most modern technology stacks and best practices. As we continue to grow our business through acquisition, our focus is on developing One Atturra, where cross-collaboration for our common cause is prioritised.

My job

I was engaged to write the websites for two fintech products—moneyGPS and accountantsGPS. My job was to craft brand messaging for each site that clearly articulated the product and its value proposition for the relevant audiences—financial advisers and accountants. Both SaaS products and their pricing structures are relatively complex so it was critical that I simplified the copy and created a compelling reason to sign up.

Sample copy:

Offer digitally-enabled financial advice with or without your own AFSL.

Provide affordable personal advice with minimum effort, cost and risk

Support your clients to take the lead and make better financial decisions through affordable digitally delivered compliant single topic advice.

moneyGPS is a SaaS platform that makes financial advice accessible for the 90% of Australians that cannot afford comprehensive advice.

My job

Firecrackers Jess and Meagan had been in business for about a year when they got me on board to write their website from scratch. I combined solid keyword research, audience insights and their punchy, fun brand voice to create copy that showed off their personality and helped them stand out in a crowded market.   

Sample copy

We're Jess & Meagan. A double dose of social media goodness ready to work our magic on your socials.

Does this sound like you?

• Posting and engaging on social media feels like a burden?

• Swiping open your socials fills you with dread instead of joy?

• You’re tired of waking up at 3am guilt-tripping yourself about trying to do it all but not excelling at anything?

We’re here to help.

My job

Having worked with Founder Mani Padisetti on the website for one of his other businesses, he turned to me again when it came to creating a website for his latest venture—Emerging Tech Armoury. I combined my knowledge of tech with Mani’s straightforward approach to write clear and compelling copy that speaks to their target market.

Sample copy

Leverage sound, strategic, and safe AI for your business.

Get viable artificial intelligence solutions that transform your work and positively impact your bottom line.

We help you make AI your business growth partner.

The future of your industry lies in AI. Do you know how to get ahead of the curve?

AI might be everywhere all at once, but many organisations struggle to know exactly how to take advantage of it safely.

I work with some large corporations not featured here due to non-disclosure agreements. If you’d like to know more, get in touch.

Fancy working with me? Let’s chat. I’d love to help you.