Work samples

Need some values-led copy for your website or marketing content? Check out some of the work I’ve done before.

My job

I was engaged by Atturra’s Head of Marketing Communication to interview stakeholders from across the business to pull together and write the copy for their annual Sustainability Report. As a listed company, the document is a key part of Atturra’s reporting that highlights progress in the areas of Environmental, Social and Governance (ESG) initiatives within the business. The audience is Atturra’s employees, clients (and potential clients) and the investor community,

Sample copy

People are at the heart of who we are. As an employer focused on attracting and retaining the best talent, we foster an environment of possibility and growth. Our people collaborate on complex real- world challenges using the industry’s most modern technology stacks and best practices. As we continue to grow our business through acquisition, our focus is on developing One Atturra, where cross-collaboration for our common cause is prioritised.

My job

I was engaged to write the websites for two fintech products—moneyGPS and accountantsGPS. My job was to craft brand messaging for each site that clearly articulated the product and its value proposition for the relevant audiences—financial advisers and accountants. Both SaaS products and their pricing structures are relatively complex so it was critical that I simplified the copy and created a compelling reason to sign up.

Sample copy:

OFFER DIGITALLY-ENABLED FINANCIAL ADVICE WITH OR WITHOUT YOUR OWN AFSL

Provide affordable personal advice with minimum effort, cost and risk

SUPPORT YOUR CLIENTS TO TAKE THE LEAD AND MAKE BETTER FINANCIAL DECISIONS THROUGH AFFORDABLE DIGITALLY DELIVERED COMPLIANT SINGLE-TOPIC ADVICE.

moneyGPS is a SaaS platform that makes financial advice accessible for the 90% of Australians that cannot afford comprehensive advice.

My job

Firecrackers Jess and Meagan had been in business for about a year when they got me on board to write their website from scratch. I combined solid keyword research, audience insights and their punchy, fun brand voice to create copy that showed off their personality and helped them stand out in a crowded market.   

Sample copy

We're Jess & Meagan. A double dose of social media goodness ready to work our magic on your socials.

Does this sound like you?

• Posting and engaging on social media feels like a burden?

• Swiping open your socials fills you with dread instead of joy?

• You’re tired of waking up at 3am guilt-tripping yourself about trying to do it all but not excelling at anything?

We’re here to help.

My job

Kendra came to me via her website designer with a typical problem - she needed to sell more products. My job was to help design an optimised customer journey and provide the right mix of UX, on-brand copywriting and SEO so her foodie customers could purchase more easily from the site. Read the full case study. 

Sample copy

Pure and real Australian produce. We believe in natural products…

We give our all to everything we produce, it’s 100%, or not at all. Discover the joy of real food and pure skincare.

From our field to your front door, you’re guaranteed the highest quality whole grain oats, extra virgin olive oil and sustainable skincare.

We get it’s important you make the right choices for you and your family’s health, to connect with the food you eat and reduce your impact on the environment. We get it because we care about that too.

I work with some large corporations not featured here due to non-disclosure agreements. If you’d like to know more, get in touch.

Fancy working with me? Let’s chat. I’d love to help you.